Tips to Improve the Quality of a Blog
What now follows are 24 tips related to the art of writing a blog and a number of critical factors that contribute to ensuring the production of high quality.
1: Recognition
“Links are the currency of the web” as the popular blogger Jonathan Bailey. “If you use some other content, either by having the appropriate license or through fair use, it is important to ensure we provide a link to the site where the original article. This not only helps visitors to your web site to find original content, but also provides SEO benefits for the creator of all content and protects your site so that search engines do not confuse it with the original article .
2: Blogs as Unifying
Not long ago, the company Web sites served as centers of communication for an organization. Ann Handley and S.C. Chapman wrote in his recent book, Rules of the Content, Creating Super Influential Blogs, Podcasts, Videos, eBooks, Seminars Online (and more) that trap their customers and build your business, “A blog can act as a base of operations online or shaft of content, including articles to write, curated content that collect, press mentions, and content created on its organization in another place they wish to share. “
A blog can become your center from where they share their thoughts, words and ideas with the world.
3. Comments
One of the most important characteristics of blogs on the web pages is the possibility to leave comments. As Stan Schroeder writes on Mashable, “At its core, [blogs] are a two-way communication, but we must bear in mind that a blog is not just a blog without comments.”
The comments are a crucial part of blogging, as it allows our fans to freely give their opinion about anything and feel engaged with our content. Creating debatable and interesting content we ensure more active members. People can interact when they have something to say and end up being active members of what we’re building.
4. Edit
Style Guide Yahoo! recommends a number of proofreading techniques and suggests that writers use at least one of them, or combine some of them.
5. Frequency
One of the things that readers expect from a reputable blog is how often they publish articles. The number of items they plan to write during the week depends on the resources they have, but whatever works for you, it’s best to commit to a regular and consistent schedule.
6. Attention grabbing
With a huge number of publications made in the blog to study, you have to try to excel the other, both in writing and in the appearance of your items. Try to attract attention with a great writing, memorable images and inspirational videos. Have your blog items differ from the rest trying to grab attention.
7: Titles
Speaking of attention, a safe way to do this is with the use of titles and subtitles. Not only help the reader better understands that this is the article, but also increases the readability of the article, which is an important consideration for all Web content. The estiquetas in titles (eg, H1 and H2) also helps optimize the articles in the search engines.
8. Infographics
The inforafías are graphical representations of information, data or knowledge. These representations are being created and published in a growing number in those days. The good news for bloggers are also many graphics designers, often encourage others to integrate graphics in their posts as long as they credit and link to the original with appropriate attribution.
Here I give you a link that will lead to a large inforgrafía. The Journey of a Successful Blog Post
9. Ideas and Opinions
Many times it is somewhat difficult to find interesting ideas to publish articles on a blog. But in times like these you vivmos, you can use a technique where they refer to two different items, and then write about similarities and differences in thinking and offer their readers a unique third point of view.
10. Keywords
Use keywords in your articles, they help your item to be indexed and ranked by search engines. While it is important to use them strategically in the title tags, headings, content, URLs and descriptions goal, it is also important to not add many keywords but little related to the subject of it. Navigating through Google yesterday I found a very interesting and useful article, written Whiztechy pot called “How to Use Keywords Effectively in Your Blog Posts” and can help you make the most of the keywords.
11. Links
As the comment in the first tip (recognition), the links are one of the most important aspects in the web world. In addition to linking to articles to which I referred, I can make reference and link to one of my own articles, which also helps improve the SEO of my blog.
12. Adapting to Change Phones
More and more readers are accessing the content of my blog via smartphones, so if your blog is not configured so you can see its content on different mobile phone, try to do as soon as possible because they are losing market revisits important. Many of the most popular blogging platforms like WordPress, plugins and templates and are specific to mobile platforms. Navigating you can also find an interesting article on how to configure your blog so it can be accessed from different mobile platforms. This is the web Darnell Clayton and this is the name of the article “How to Make Your Blog Mobile Friendly.” One of the best plugins to configure your blog to different platforms is WPtouch.
13. Parts Numbers
Yesterday I read an article bloggingpro.com/archives/2010/03/23/how-to-making-your-blog-mobile-friendly / “target =” _blank “> Jeremy LaDuque named” 5 Tips for Writing Effective Titles to Emails and Articles “, where she showed the results of an investigation that had been made regarding the titles of the posts and had concluded that the titles that contain numbers had more visits compared with those not had them. (Example: 26 tips for … ..).
14. Optimizing a Blog Articles
As I said above, using keywords and tags are helping to improve the overall SEO of your blog. As a further step in the popular blog ProBlogger Darren Rowse found an article useful for improving the SEO of specific items called “Optimize for Single Post on Your Blog for SEO.”
15. Key Points
In another blog of Rich Brooks also found a very helpful article called “How to develop a strategy for Social Media Content,” which explains how we can benefit if we know the key points of our audience and take advantage of the conversations that otherwise would pass to us side and we would not realize. Begin to find key phrases and so try to begin to find what is most important to your audience.
16. FAQ
Ever wondered why many bloggers want to increase the conversations in their articles, the answer is that many have found useful for readers to ask questions at the end of each article, so it gives people something specific to respond. For example, an appropriate question to put at the end of this article might be: “What other tips would add to the bloggers?”
17. Readability
We all know that people come to our blog through the articles we write, so the longer they are easy to read, the better. Michael Martin provides in his blog an interesting article with tips and useful resources, including suggestions to size, line spacing, surveys, colors for different sections of the blog, the blog overall structure, specific sites to use different fonts and colors . The article is called “30 Things That You Can Do Now.”
18. Style Guide
Blogs require a consistent style guide, so that anyone who writes and edits articles are capable of adhering to the same rules. Some blogs choose to adopt the style AP Stylebook, others prefer the style or The Yahoo MLA Style Guide. The same as Jonathan Bailey suggests, may also be interested in deciding in advance how to deal with specific characteristics such as the length of articles, often, titles of articles (length, capitalization), format (captions, lists) the number of images (fonts, sizes), links (the format), attributes (text quotes, pictures), and author biography or information.
19. Templates
I leave you to read the post by Kit Singleton “7 Tips for Choosing a Business Blog Template.” She suggests thinking of some key factors, such as knowing the purpose of the blog, pay attention to aesthetics, the layout of the columns, changing the CSS code, verification of your blog in multiple browsers, and when the time comes, have no afraid to change the look of the blog.
20. Updates
Sometimes you can find things you wrote earlier but suffered a significant change. Instead of starting a new article from scratch, you can return to the original article and update it with the information they want to add. For example, the number of users on Twitter, Facebook and LinkedIn are constantly increasing, so that could add new information and indicate that the page has been updated since the original publication date. So your article will not be “defeated” and it will also reflect that they are working to keep updated material to date. We also provide the reader with a good frame of reference in the changing world of blogging.
21. La Voz
How do you think your blog sounds in each of his readers, What to say about you and your business?. According to Georgina Laidlaw acknowledged, “The voice is the tone in which you have the content …” If a message is what we say, then the voice is a critical element in the tone of its content. Rate changes, changes of phrases, languages, idioms, and even how to use punctuation to help voice your blog.
Heidi Cohen offers 7 well-summarized and useful points about the voice, some of them are: personality, tells a story, is contextually relevant, listen and interact, sounds like a real person, has its own point of view and avoids the speech corporate.
22. Writing for the World
If you ever looked at Google Analytics and found that a particular article was widely read in another part of the world, then surely you can see the next tip, “Write for the World”, identified through Yahoo! Style Guide. As suggested, “Do not give indications that they know who are reading your blog.” Your audience is not homogenous and its members will almost certainly vary in age, race, gender, physical ability, nationality, ethnicity, sexual orientation, and so on.
Write to the world can be translated as banish the evils of his language, for example, whether a specific reference group is relevant, to be exact, beware of false generalizations, using “we” and “them” in a careful, etc.
23. Expert Interviews
Interviews with experts is a source of good content that blogs should be considered. The name of a person recognized in a market in which the public is interested, it provides an excellent opportunity to increase the readership of this article. On the other hand, if the respondent generates links to your site or write tweets about your interview, your name will end connecting to the expert, and you will be able to bring a new awareness of credibility to your blog. In the article, “Traffic: Interview the Expert Will Increase Traffic to Your Blog or Site?, You will find a good discussion of how to request an interview with an expert, suggestions for how to conduct the interview and a list of examples with questions.
24. YouTube
There are many good reasons why they wanted to insert a YouTube video of you on the blog. As YouTube says, “Video is much more attractive than the text.” Attracts more users and keeps them in place for more time … When we talk about increasing the commitment, try to use video as a way to initiate discussion or comment by creating more context for users. “Marziah Karch has a great article about how to share, integrate and link the videos from YouTube.
Final thoughts on how to optimize the articles of a blog: To make your blog serves as a base online, it requires an ongoing commitment to quality content and great attention to detail. But the personal rewards of maintaining a business blog, make it worth the effort!