Archive for the ‘Identifying customers’ Category
Confidence in the business plan includes a market and customer
In truth the-customer relationships increasingly complex determinants and the knowledge economy and innovation, have a special way of caring, not just by the mere addition of the powerful tools that we offer. A special sensitivity is not always present, it is inexcusable to the market or markets in which we focus. There are other, more subjects in which companies can progress, among them:
• Identification of all potential customers-and potential-also clearly distinguishing between distributors and end users.
• The relationship with each customer group, making particular messages reach the market and suitable for the benefit of our image.
• The specific ratio for each “sale” when it is advisory and complex, and generates the participation of different individuals and departments.
• Communication and internal organization of the provider, to adequately respond to the expectations generated by each customer.
Obviously, all this you can talk for days and months, using both reviewing and learning experiences in different industries and companies. Staying in the field of ICT (information and communication), we can begin to reflect on the proper identification of customers, recalling a very instructive case: the expansion of the fax.
Indeed, without a sufficient tuning or empathy with clients and users (either identified each other), can not speak of a good marketing or a related effective catalyst for generating transactions and satisfaction. For starters should focus on, yes, the technology sector, preferably in a case of innovation, if here the analogy of the screw and the hammer-always healthy self-criticism was more applicable than in other sectors.
Identifying customers: the case of fax
Before the appearance of these machines (the fax terminals), now indispensable in offices and even in not a few homes, there were many questions because they do not provide either identified or possibilities. There was definitely a strong underlying market, but American professionals who developed the technology business do not appear until the Japanese did to him. It tells Peter Drucker in “Managing for the future”, and also provides information on the Internet.
Although perhaps surprising to find the origin of the transmission of scanned images have to go back to the mid-nineteenth century, associated with the telegraph (there was no phone at the time) and stop at names like Alexander Bain Scottish or English Frederick Bakewell but this apparatus we began to be familiar in the 80′s and the twentieth century, they began to go digital telephone networks, the so-called path of Integrated Services Digital Network. So we knew the fax as an additional service of digital telephone networks, along with data-phone or video telephony.