Emergency Liquidity Facility

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There are big companies, are just one example of the thousands of cases that occur every day around us. The article shows that with the right strategy, the proper tactics, the right pace and a good dose of innovation, creativity, imagination, perseverance and hard work, entrepreneurial company or smaller can be overcome, achieve their goals and achieve success.

We take part of the title of the book “How to go crazy with your competitors – not the important thing is to participate, but win or lose” by Guy Kawasaki, it was our reference book and the protagonist of our story throughout the trade war that we describe. Is outlined in narrative format, and the names and locations changed, because the facts are real and the players would not like to be reflected here. We report the facts as they happened, and as decisions were taken. Probably different choices and actions have led to a different result. So on occasion we hope will launch reflections imply a pause in reading. Pause to meditate you thought about it and can decide whether you acted in the same way. Arises because, as an exercise in strategy, not in vain is included in our “Strategy Workshop.”

When the incident occurred, he worked as an independent consultant for a company whose purpose was to launch projects for subsequent use and sale. I was responsible for all matters relating to marketing and sales strategy. This article is based on one of the experiences I lived. It all happened in one city of a country in Western culture for 1998.

“There was once an entrepreneur,” which came through the door of our company and had very clear ideas of how I wanted to be his future career, although not so much on where to start and how to guide you. He had over 35 years, was considered a good professional in your field – now explain what he had dedicated – and had decided not to rely absolutely “never again” from third parties. Having a high school in terms of what is formal, and a great capacity for work, as well as a good dose of empathy. Had just emerged from a traumatic experience in the professional and personal appearance had led him to leave the company for which he had been working for the past 5 years. Did not know how to reorient their work and also had a very limited investment capacity.

By mutual agreement we begin by reviewing in detail what had been his life work. In short, all his working life had revolved around professional and private research and commercial, as well as research itself, as in all commercial and administrative tasks related. He had been in several companies know the market and competition. Detail below the main functions that had been done.

1 – Monitoring and surveillance issues related to divorce. Activity that occupied a large amount of time, although highly paid.

2 – Location of missing persons. Our entrepreneurial activity based on an extensive network of contacts. It was like a highly paid earlier.

3 – Check registration. Routine activity and a very small profit margin.

4 – Research rulings, ie checks the states of assets of individuals or corporate debtors to potential legal claims. In practice this means locating attachable assets in case of delinquent or unpaid. Routine activity with average profit margin

5 – Investigations curriculum, as the name indicates that checks submitted resumes are truthful. Routine activity with average profit margin.

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In the struggle of our people to realize the economic strategy, the battle for improving efficiency by mobilizing and harnessing the wealth of initiatives emanating from labor groups and also for the discussion and control the assembly plans for efficiency are crucial elements for achieving economic recovery and achieve the historic goals that our people aspire.

In this sense, the Cuban companies must fulfill their role, defined by a set of obligations arising from their role in society remains undisputed social nature of them. To achieve effective management of the direction of economic organization must make decisions in line with the comprehensive assessment of the same which is an important economic and financial diagnosis is made based on the analysis of financial statements.

Knowing the importance of systematic analysis of economic and financial data that makes institutions more efficient, the research aims to solve the following scientific problem. No map out the process of economic and financial analysis on the causal relationship to assess the current management of project the state of the Company Sales Carole La’s Tunas based on their strengths.

The overall objective of this study is to analyze the economic and financial situation of the Company Sales Caroler La’s Tunas, to contribute to making the right decisions aimed at fulfilling the objectives.

To meet the goal set, we used procedures, methods and techniques of economic and financial analysis and computational research. Formulated the following hypothesis: The application of appropriate techniques for analyzing financial statements should lead to the problems that have generated the effects that show these states, and hence, by a cause-effect analysis, the causes that created it, enabling more rigorous assessments for the projection of future results, which could substantially impact on improving the management of the center and more effective use of resources.

The research was developed from a thorough review of the literature on the subject as well as revisions to various articles, and conducted exchanges with managers and specialists of the entity. In the study we used the fundamental scientific method of economic analysis Dialectical Materialism as a universal method of knowledge that reflects the content of objective economic laws operating in society.