Archive for the ‘Customers info’ Category
The mission of a company in order to always get the best results
The mission should talk about what we offer to clients, regardless of what occurs, and that’s what they’re looking for the company. Basically, companies have two missions: the internal and external.
1. Internal Mission: determines the rate of return sought. It is worth mentioning that a company can generate strong value but not be profitable.
Is common confusion between profit and profitability.
Profit or profit = revenue – expenses
Profit margin = profit / price
Return = profit / assets
In turn, this formula can be decomposed into:
Profitability = (profit / sales) x (sales / assets)
Profit margin = profit / sales
Turnover = Sales / Assets
Then the formula for return becomes:
Return = profit margin x rotation
From this expression can discuss strategies to follow, trying to find the balance that maximizes the profitability equation, increasing the utility and / or sales volume.
It is important to think in terms of profitability, and that can be charged much, ie, achieving significant levels of sales and business will not be profitable.
2. External mission: important to define under what guidelines the company is released to the market to find the return sought.
The external mission should be stated from the perspective of how customers see the company, not what she thinks will sell. Therefore, from the definition of the mission, you begin to convey the philosophy, culture and way of making decisions inherent in the business. It should be wide enough not to limit the company and at the same time sufficiently defined as marking the course.
This is because people do not buy things, let alone what the company believes it sells, just buy the solution to a problem and this problem is different in everyone, even differs in the same person in different situations, although the solution with the same product, each person is buying another solver for personal and different.
Confidence in the business plan includes a market and customer
In truth the-customer relationships increasingly complex determinants and the knowledge economy and innovation, have a special way of caring, not just by the mere addition of the powerful tools that we offer. A special sensitivity is not always present, it is inexcusable to the market or markets in which we focus. There are other, more subjects in which companies can progress, among them:
• Identification of all potential customers-and potential-also clearly distinguishing between distributors and end users.
• The relationship with each customer group, making particular messages reach the market and suitable for the benefit of our image.
• The specific ratio for each “sale” when it is advisory and complex, and generates the participation of different individuals and departments.
• Communication and internal organization of the provider, to adequately respond to the expectations generated by each customer.
Obviously, all this you can talk for days and months, using both reviewing and learning experiences in different industries and companies. Staying in the field of ICT (information and communication), we can begin to reflect on the proper identification of customers, recalling a very instructive case: the expansion of the fax.
Indeed, without a sufficient tuning or empathy with clients and users (either identified each other), can not speak of a good marketing or a related effective catalyst for generating transactions and satisfaction. For starters should focus on, yes, the technology sector, preferably in a case of innovation, if here the analogy of the screw and the hammer-always healthy self-criticism was more applicable than in other sectors.
Identifying customers: the case of fax
Before the appearance of these machines (the fax terminals), now indispensable in offices and even in not a few homes, there were many questions because they do not provide either identified or possibilities. There was definitely a strong underlying market, but American professionals who developed the technology business do not appear until the Japanese did to him. It tells Peter Drucker in “Managing for the future”, and also provides information on the Internet.
Although perhaps surprising to find the origin of the transmission of scanned images have to go back to the mid-nineteenth century, associated with the telegraph (there was no phone at the time) and stop at names like Alexander Bain Scottish or English Frederick Bakewell but this apparatus we began to be familiar in the 80′s and the twentieth century, they began to go digital telephone networks, the so-called path of Integrated Services Digital Network. So we knew the fax as an additional service of digital telephone networks, along with data-phone or video telephony.