Archive for the ‘Business Cards’ Category
Are Business Cards Dying Out?
Creating extra exposure for your business or attempting to raise one’s profile is a task that many companies are struggling to adhere to. With the recent growth in technology and the increase in communication channels, those who want to appeal to potential clients and customers have to come up with new ideas.
So are business cards a thing of the past?
Business cards are still a highly useful tool used by individuals who want to create a good and lasting impression on potential clients. When meeting people at exhibitions or trade shows competition is great and so the ability to stand out from the crowd and be noticed is essential. It is important to note that once a person has your contact details, they are, more than likely, stored on a phone in an address book. These names and numbers all tend to look the same and the recipient may not remember who you are, what you do and what you can offer. However, a business card will help create a unique and memorable addition to their phone or wallet.
It is important to remember to include all relevant contact details on the card that are easily readable and clear. Don’t use an email address that is rarely checked or updated; the sole reason for handing somebody a business card is for them to contact you directly in the future.
Treat your business cards as tiny advertisements for your company and don’t forget to include the logo and remain consistent with your business’s branding when it comes to design, style and colour schemes. However, avoid any grand designs that, although look pretty and appealing, convert attention away to the information on display.
It is advisable to leave a blank space somewhere on the card, such as the back. This will allow you to make personalised notes to the people you are handing them out to and provide them with additional comments. For example, supplying a mobile number along with your professional contact details will make the person feel important to you and more likely to work with you or purchase goods.
Contrary to popular belief, business cards still have their place in the modern business world. Although there is little doubt that in recent times there has been a shift to online and digital communication methods, handing out a well-designed business card will do nothing but help you achieve exposure.